Jeune Premier x Catimini

A Belgian - French fashion match made in heaven

What happens when a renowned French children's fashion brand and a Belgian schoolbag designer join forces? Drum roll... Tadam! Fireworks & crazy inspiration indeed! Catimini and Jeune Premier teamed up to develop the ultimate must-have pieces for school. A glittering deer or rocket that travels faster than the sound...

Thanks to its Easy Lock closure system that is both ergonomic and stylish, you do not have to bother... Just swipe down and it's done! In addition, thanks to a magnetic system, the case is very simple to close: the two parts of the class are assembled in one click as if by magic.

Price : It bag midi 109,90 euro
​Available starting from July 1st on https://www.jeunepremier.be/.

About Jeune Premier
​Created in 2012, the Belgium-based brand Jeune Premier turns your traditional bookbag into a fun and fashionable bag. Jeune Premier designs schoolbags for kids, whatever their age and tastes.

About Catimini
​For over 40 years, Catimini has been a children's specialist clothing store providing trendy fashion choices for children from birth to 14 years. Inviting you to travel their universe, Catimini offers cheeky, playful and colorful collections for girls or boys. Catimini's bold spirit sets the tone for children's fashion trends through colorful, vivacious collections!

 

 

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About Jeune Premier

From Paris to Seoel, the coolest bag of the hour is Belgian. The brand: Jeune Premier.

Hélène Fransen designed the first model at her kitchen table in Ostend, because she couldn’t find anything she liked for her son Ralph. That was in 2012. For the coming school year, the company has sold over 100.000 schoolbags. Children like the colors, but parents prefer quality. So does Hélène Fransen. But she wasn’t impressed by what was on offer at the other end of the spectrum: boring, heavy leather bags.

Still, she needed a bag for her toddler, so she designed one herself. “It was a lambskin bag with a mushroom and Ralph’s name on it. Four mothers and the principal came up to her on that first day of school to tell her they loved the bag, and to ask her where they could buy it.

Her husband Bruno Piers pushed her further. Why not create four different designs and commercialize them? That year, they sold eighty schoolbags. They launched the first collection in April 2012, followed five months later by the creation of the company. The brand Jeune Premier was born.

Contact

lieselot@mmbsy.com

jeunepremier.be